Gusto revenue estimate

Gusto is a HR & Operations company, founded 2011, headquartered in San Francisco, CA. We estimate its annual recurring revenue at $1.0B ($83.3M MRR), reported 2026.

Customers: ~1.1M paying customers at a blended ARPU of ~$75/mo.
Growth: web traffic is growing; estimated ~3.4% MoM.
Pricing: published tiers from $49 to $180.

### How much revenue does Gusto make?
We estimate $1.0B ARR ($83.3M/mo MRR).
### How many customers does Gusto have?
Approximately 1.1M paying customers.
### Is Gusto growing?
Gusto's web traffic is growing, with estimated growth around 3.4% per month.
### Is Gusto public or private?
Gusto is a private, Series D+ company founded in 2011.
### How accurate is this estimate?
Validated blind, our model lands within 2x of reported figures ~70% of the time and within 3x ~90%.